| How to deal with the media - Print:
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The Press Release |
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What makes a good story |
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The recipe for a good story |
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Dos and Don'ts |
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Proactive publicity |
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Reactive publicity |
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How to deal with the media - TV:
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The TV interview |
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The Sound bite |
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TV production values |
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The Structure of an Interview |
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Your Rights |
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How to deal with the media - Teaching (BBC, Production values,
Interview skills):
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Interview skills |
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Production values - what are they? |
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The BBC and Civil Liberties |
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How to deal with the media - Public speaking:
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What ECS clients say:
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The press release |
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What makes a good story |
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The recipe for a good story |
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Proactive publicity |
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Reactive publicity |
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Don't start a saga |
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Complaints training:
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What you should know |
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What do your procedures say |
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A case study: The NHS |
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Communicating change:
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How to communicate change |
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Internal |
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External |
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Senior officials |
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The way forward |
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Writing for Web sites:
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Writing for Web sites index |
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What the experts say |
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What surveys show us and ECS
campaigns |
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Where should I begin |
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What you must say |
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Where to go next |
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Editing your copy |
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Following through your responses
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What about pictures |
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Keeping copy updated |
Boni Sones also provides
Online Media Management and Communications Training
resources
Go to the ECS
SkillNet web site
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